I went to see the new Star Trek movie today. I liked it, but that’s not what I wanted to talk about here. It (or rather the title) made me think about somsething that I’ve touched upon in Piracy is Liberation.
They didn’t name it Star Trek XI, or even Star Trek: [individual movie title], even though it is the eleventh movie in the series. They named it Star Trek, like the others didn’t count. OK, considering the story in the film, that might be understandable, but I still think we can see some kind of trend here. A trend to ignore the past and make everything seem new.
Same thing with Rambo, Rocky Balboa and others I can’t think of right now. There is a history behind these films, and the contents of the films are building on this history, but in naming and marketing the thing, that history is more or less ignored.
Same thing with many of the remakes that have come in the last couple of years. The Texas Chainsaw Massacre, The Departed, The Ring, Dark Water, Pulse, Dawn of the Dead and lots of others. Remakes of things that came from far away in time and/or space (counted from Hollywood, of course).
Of coursem you might not want to admit that the film you just made is a rermake, because it takes away some artistic merit from it. And there is some logic in making things sound new because of how the media works. News sell, even if they aren’t really news. So it’s understandable in a short-sighted capitalist perspective, but in the long run and a larger perspective, I’m wondering where it will lead (expecially if we see this trend in films and media as a sign of a cultural phenomenon in all of society)…